Several weeks ago, I was invited by one of Amway’s business groups to take photographs at one of their major events held in the name of one Enosh Tse. They had booked the community hall of the Baptist University and had decked the place out with flowers, receptionists and there there must have been over at thousand five hundred people milling around the carpark, most in formal wear.
Amway is a gargantuan multi-national company with over US$8.4b in revenues and, together with its affiliates, owns Fulton Innovation as well as Metagenics. I was truly honoured to be part of its team that day.
Enosh arrived in a black limo amidst great fanfare and I held my breath to stabilise my camera as people crowded in front of the car to shake His hand. I ran up the steps leading to the double doors to catch him walking up the stairs from the limo. The ushers had a terrible time sorting the tickets and the line simply grew longer and longer. I took a moment to talk with some of the audience in the front rows.
I learnt that the event was hosted specifically for Enosh as he had, well below the age of 30, helped over 6 people obtain a stable income of over 12,000 a month. It wasn’t just the charity of doling out funds, as most charities do, but he took an active part in helping others achieve more than they could on their own. Consequently, he had improved their quality of life, confidence and had lifted their hopes. And business was getting better.
Amway is in the business of selling relatively high quality products such as organic nutritional supplements and skincare products, and together with a distribution model that benefitted ordinary people, it had taken off in places such as China, Russia, India and Malaysia, places where opportunities were rarer and people more willing to spend time sculpting their future.
Enosh’s team went up on stage to tell their tales of working together and with him. There were merchandisers, investment bankers, dentists, students, personal assistants… generally all sorts of young people from a diverse range of backgrounds. They had lent their experience to the group and together, they had started to help many more people around them achieve or start to achieve a second source of income derived from depriving long-standing supermarkets of their monopolised revenue. In a city where an extra income is always welcome, Enosh’s team is doing well.